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The Digital Director for One of the World's Liquor Distillers Gives Her 3 Pillars for Content Strategy Pernod Ricard's brands include Absolut Vodka, Jameson Irish Whiskey, Havana Club, Chivas Regal and Malibu.

By Alex Ragir

Opinions expressed by Entrepreneur contributors are their own.

On the second episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir visits midtown Manhattan for New York's Advertising Week to meet with Kate Whitney, the director of digital for Pernod Ricard, the world's second-largest liquor distiller. Its brands include Absolut Vodka, Jameson Irish Whiskey, Havana Club, Chivas Regal and Malibu. Ragir and Whitney discuss the importance of authenticity in today's media saturated world, the state of the digital video industry, the power of brand loyalty and the three pillars of Absolut Vodka's content strategy.

You can catch up on past episodes of The Rough Cut at Storyhunter's Video Strategist Blog or check out the full interview with Kate Whitney on Apple Podcasts or Spotify.

Related: Hershey's Head of Media Talks Leveraging Data to Create Content

Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing. 

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