/ Building a Business / Marketing

The Perfect Formula to Build Your Brand

Product + Expert + Promise = Brand

By Susan J. Lindner | Jun 15, 2009

Opinions expressed by Entrepreneur contributors are their own.

Product: It’s not enough to build a product and assume it will be the base of your brand. Expert: You’ve just developed a box that is going to change the world. Promise: Think of the brands you love: BMW, McDonald’s, Nordstrom, Apple. -Susan J. Lindner, founder and CEO of Lotus Public Relations

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