Get All Access for $5/mo

This Delectable Donut Shop Has Grown Tremendously -- Out of a Car Wash Scott Levine started Underwest Donuts four years ago, and now has a second location at one of New York's busiest train stations.

By Stephen J. Bronner Edited by Dan Bova

Underwest Donuts | Facebook

What do you think of when you picture the ideal location for a food business? Usually, it's a highly trafficked area, whether by pedestrians or vehicles, in the center of town. But, of course, there are always outliers.

One being Underwest Donuts, a 4-year-old business whose first location is inside a car wash on New York City's west side. It turns out, donuts and car washes are a great combination.

Related: Meet the Young Entrepreneur Who Operates 22 Bubble Tea Stores in Multiple States

In this edition of The Digest Live, Scott Levine, owner and chief donut maker at Underwest, talks about how the business ended up in a car wash, how its second location at the busy Penn Station changed the company and shows how his delicious donuts are made.

Stephen J. Bronner

Entrepreneur Staff

Contributors Editor

Stephen J. Bronner is contributors editor at Entrepreneur.com. He occasionally writes about food and fitness.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence

Ross MacKay, founder and original CEO of the plant-based food company Daring Foods and co-founder of performance beverage brand Cadence, shares the strategies that have landed his products in over 40,000 stores nationwide.

Devices

Maintain Professional Boundaries with a Second Phone Number for $25

Keep your business and personal communications separate with Hushed—and save an extra $5 for a limited time.

Growing a Business

Being a Good Manager Isn't Enough — Here Are 5 Leadership Skills That Will Keep Your Employees Around

The article outlines five key leadership skills — engagement culture, effective staffing strategies, AI utilization, shared team reality, and work-life balance — that can improve team performance and reduce turnover, fostering sustainable growth and innovation.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Starting a Business

'Wait, I Have to Pay to Donate to You?' How Nonprofits Are Flipping the Script With 'For Profit' Strategies to 10X Their Impact

Spiraling donations and outdated dogmas around fundraising and operating costs have left many charities struggling to stay afloat. Some are trying new strategies to make money.