This One Overlooked Habit Could Transform How You Lead, Connect and Grow Your Business In a world full of distractions, deadlines and a constant focus on the future, it can be difficult to stay in the moment.
By Marc Kielburger Edited by Maria Bailey
Key Takeaways
- Being present goes beyond mindfulness — it’s a powerful strategic advantage that elevates leadership, strengthens team dynamics and deepens customer relationships.
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Entrepreneurs are no strangers to constant distractions and ever-growing responsibilities. With back-to-back meetings, overflowing inboxes, managing social media and making crucial decisions, it's easy to become overwhelmed. In the midst of this chaos, there's one often overlooked yet powerful skill that can make all the difference: the ability to be present — fully immersed in the moment.
Being present isn't just about mindfulness; it's a strategic tool that positively impacts leadership, team dynamics and customer relationships. As Eckhart Tolle says in The Power of Now, "Realize deeply that the present moment is all you ever have." Embracing this mindset has the potential to revolutionize how you work, lead, and connect with others.
The science behind being present
Research has proven that staying present enhances cognitive function. A Harvard study found that our minds wander nearly 47% of the time, leading to decreased focus and productivity. By training ourselves to remain grounded in the present, we can make more effective decisions, strengthen relationships and reduce stress — essential ingredients for long-term entrepreneurial success.
Moreover, presence nurtures emotional intelligence, a trait found in 90% of top leaders, according to Emotional Intelligence: Why It Can Matter More Than IQ. Emotionally intelligent leaders are better equipped to handle stress, inspire their teams, and foster deeper connections with clients.
Related: How Mindset Plays a Role in Your Entrepreneurial Success
Being present in leadership
Leaders who practice presence create a transformative effect on their organizations. I've witnessed this firsthand in my work with businesses and social enterprises. The most effective leaders aren't simply going through the motions in meetings; they engage, actively listen, ask insightful questions and offer their undivided attention. This creates a culture of respect, trust, and collaboration — fueling innovation and boosting morale.
One powerful example is Paul Polman, the former CEO of Unilever. Polman was known for being fully present with his employees, regardless of their role. His unwavering attention cultivated a culture of openness and innovation, allowing employees to contribute ideas that aligned with Unilever's sustainability goals and propelling the company's growth during his tenure.
Being present with your customers
Entrepreneurs who are truly present with their customers build lasting relationships founded on trust and loyalty. Customers can easily tell when they're genuinely heard. Sales associates who engage in meaningful conversations, listen attentively and offer personalized advice forge deep, lasting connections.
A prime example is Warby Parker, which built its business on providing exceptional customer experiences rather than relying on aggressive sales tactics. Their employees are trained to be fully present with each customer, cultivating relationships that drive brand loyalty and customer retention.
Being present in daily practice
Being present isn't reserved for leadership moments or customer interactions; it's a practice that must be woven into your daily routine. Here are a few strategies to help you stay grounded in the moment:
- Mindful mornings: Start your day with small mindfulness practices like deep breathing, journaling or meditation. These rituals clear your mind and set a positive tone for intentional decision-making throughout the day.
- Focus on one task at a time: Multitasking may seem productive, but research shows it can actually reduce productivity by up to 40%. Instead, focus on completing one task at a time to achieve better results.
- Practice active listening: When engaging with a client or team member, give them your full attention. Maintain eye contact, ask thoughtful questions, and summarize their key points to show you are truly listening.
- Create tech-free zones: Set aside specific times or spaces where phones and screens are off-limits to minimize distractions. This helps you focus better on your work, fosters creativity, and allows you to be more present with loved ones.
- Schedule "presence breaks": Just like you schedule meetings, carve out moments in your day for reflection and mindfulness. These breaks will reset your focus and reduce mental fatigue, helping you remain clear-headed and productive.
Embracing impermanence as a tool for presence
A key element of fostering presence is embracing change, a lesson I learned from the Dalai Lama. He teaches that "the only thing that's permanent is impermanence." By accepting this, entrepreneurs can embrace change rather than resist it, allowing them to navigate challenges with grace and clarity.
In my work with youth leaders and changemakers, I've seen how adopting this mindset enables entrepreneurs to remain calm and adaptable in the face of setbacks, rather than getting stuck in past mistakes or anxiously anticipating the future.
The business case for being present
Being present isn't just beneficial for mental health; it's a competitive advantage in business. A study by McKinsey & Company found that executives who practice mindfulness experience a 20% increase in focus and cognitive performance. Being present enables smarter decision-making, fosters stronger relationships, and creates space for new ideas—all vital elements for business growth.
In conclusion, presence is far more than just a mindset; it's an essential tool for entrepreneurial success. Entrepreneurs who commit to active listening, mindfulness, engaging deeply with their teams and clients, and embracing change will pave the way for greater success, purpose, and fulfillment.
As Eckhart Tolle says, "Wherever you are, be there totally." Entrepreneurs who adopt this principle will find that presence isn't just a business tool; it's the key to a more meaningful, impactful, and fulfilling entrepreneurial journey.