You can be on Entrepreneur’s cover!

Want to Find Lots of Paying Customers? Watch This Facebook Live July 18, 1 p.m. ET Customers don't magically appear. But with this week's 'Tough Love Tuesday,' you'll learn how to turn users into paying customers.

By Andrea Huspeni

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Hero Images | Getty Images

Editor's Note: In "Tough Love Tuesday," our first-ever summer success series, we're connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.

If you build it, they might not come. That's the harsh reality too many entrepreneurs don't realize until it's too late. Getting paying customers through your doors takes hard work and planning.

Related: One of These 3 Things Is Holding Your Business Back From Tremendous Growth

"Most entrepreneurs have no real lead acquisition or client acquisition plan when they start and rely fully on referrals and networking," says Scott Oldford, an expert in lead generation and growth strategies. "While that may get you some initial traction, if you don't have an automatic way to "introduce' yourself to your ideal customers and clients, your ability to grow the business will be limited."

Image Credit: Scott Oldford

In a special Facebook Live, Oldford will provide advice to side hustlers, including myself, on how to find people, turn leads into paying customers and create loyalty. He'll share the fruits of his 12 years of experience, including tricks to and tools to find customers. He'll also explain his "SSF method" -- a unique approach he uses to tackle different types of customers.

Related: Entrepreneur.com Launches Facebook Live Series to Take Your Side Hustle to the Next Level
In this talk, Oldford will cover:

  • Why you need to understand your personal unfair advantage -- and the importance of a compelling piece of core content that reveals what makes you stand apart.
  • How to use an email list to turn your organic visitors into subscribers and potential customers.
  • The three major mindset shifts you must address with your customers to get them to come back and grow your base.

Oldford will also address what side hustlers get wrong when doing lead generation, what we all should be doing and what sort of trends to keep our eyes on.

Tune in on July 18 at 1 p.m. ET for the Facebook Live.

This episode is the second in our new series "Tough Love Tuesday." For six weeks, our experts will focus on side hustlers, providing support, resources and actionable advice, all in real time.

Sign up here for alerts, and check out our side hustle topic page for more tips.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Franchise

Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024.

From sparkling floors to polished windows, clean your way to success with the best cleaning franchises, according to the 2024 Franchise 500 Ranking.

Business News

A Look Inside the Company That Is Making $500 Million a Year Serving Italian Beef Sandwiches Made Famous by 'The Bear'

Portillo's CEO Michael Osanloo shares his secret to keeping hungry customers coming back again and again. (Hint: It requires a lot of napkins.)

Living

Narcissism Can Help You Be Successful — Here's How to Harness It Without Going Too Far, According to an Ivy League-Trained Psychotherapist

Matt Lundquist, founder and clinical director of TriBeCa Therapy, breaks down the benefits of healthy narcissism.

Business News

A Non-Profit Newspaper Published a Column Criticizing Facebook. Then Meta Blocked All of Its Posts.

Facebook's communications chief said that the posts were removed because of "a mistaken security issue."

Travel

Pick Either a $40 or $70 Membership and Save on a Lifetime of Flights

There's really nothing easier than letting someone else find you bargains on all your future air fare and sending them to your phone or email.