Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic) Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business's message across.
By Laura Entis
Opinions expressed by Entrepreneur contributors are their own.
What to get the word out about your business? Of course you do. But in today's competitive business climate, that can be a challenge.
One surefire way to rise above the noise? Stop spouting cookie-cutter pitches, and start offering your target audience a steady stream of valuable, relevant content.
Interviews can play an integral role in distinguishing quality content from PR speak – an article that contains quotes and opinions from experts immediately comes across as more personable and credible.
For non-journalists, however, getting those quotes and opinions can be a daunting task. Luckily, U.K.-based Red Rocket Media has compiled an infographic that visually outlines the 10 most important tips for nailing your next interview.
Check them out below.
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