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What It's Like Inside Uber's Innovation Space

The company's Advanced Technologies Group's new office fosters collaboration inside and out of work.

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This story appears in the July 2019 issue of Entrepreneur. Subscribe »

What does success look like at Uber? The company has famously had its share of scandals, and its IPO earlier this year disappointed investors, but in a letter to his staff, CEO wrote that "our true north will be determined over the ." Much of that long-term vision is explored here, in a recently renovated industrial complex in called Pier 70, which once housed shipbuilders and ironworkers but is now home to Uber's Advanced Technologies Group. The employees in this space work on projects far outside Uber's core ride-hailing business -- they're designing and developing self-driving vehicles, plans for aviation sharing, and the company's JUMP bikes and scooters. And they get out of the office a lot: Working on transportation often means going along for the ride.

Adam Friedberg

Related: 5 Things We Learned About Uber's New CEO Dara Khosrowshahi

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