Where Back-to-School Shopping Dollars Are Going (Infographic) A new survey examines what parents are shopping for and where and how much they plan to spend.

By Kathleen Davis

Opinions expressed by Entrepreneur contributors are their own.

It's that time of the year again.While summer vacations may still be in full swing, retailers are gearing up for back-to-school shopping.

According to a July 2013 survey of over 1,000 consumers conducted by consulting firm Deloitte, both parents and kids get most of their back-to-school shopping ideas from word of mouth. And despite the fact that more respondents are searching online -- 36 percent in 2013, up from 24 percent the year before -- discount and department stores are still overwhelmingly the top shopping destinations.

Check out the infographic below for more of the survey results, including the three most popular items and what role smartphones are playing in shopping decisions.

Click to Enlarge+

Where Back-to-School Shopping Dollars Are Going (Infographic)

Kathleen Davis is the former associate editor at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Side Hustle

'My Whole Life Changed': This 28-Year-Old's Side Hustle Made $10,000 in the First Month. She Quit Her Job and Is About to Hit $10 Million.

Gia Mezz was tired of seeing fast fashion on the rise — so she launched her own business.

By Amanda Breen
Productivity

9 Simple Ways to Transform Your Morning Routine and Boost Productivity

What you do as soon as you wake up can make a huge difference in the productivity of your entire day.

By John Boitnott
Travel

I Stayed at a Luxury Villa That Costs Over $20,000 a Night. Take a Look Inside — and Learn Its Secrets for Surpassing High Expectations.

People spending more than $100,000 on a week-long vacation want to be impressed. Here's how Villa Avellana does it.

By Amanda Breen
Marketing

3 Steps to Optimize Your 2025 Marketing Budget and Get Results

Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.

By Gabriel Shaoolian
Business News

3 Predictions for the U.S. Economy in 2025, According to a Chief Economist

EY's chief economist looked at factors that could affect the U.S. economy this year, from employment to rate cuts, and found a few key themes.

By Sherin Shibu
Leadership

5 Unique Ways Women Are Capable of Closing the Talent Gap Within STEM Fields

STEM's gender gap is more than a statistic — it's a missed opportunity. Women bring collaboration, innovation and empathy to the table, paving the way for a stronger, more inclusive future in science and tech.

By Andres Tovar