Get All Access for $5/mo

Why Videos Are the Next Lucrative Step in Your Marketing Strategy The format comes in many iterations for you to experiment with.

By Ben Angel

Opinions expressed by Entrepreneur contributors are their own.

If you're interested in taking your marketing tactics in a new direction, video marketing may be an opportunity to shake up your efforts. In this video, Entrepreneur Network partner Ben Angel has carved out his own niche in this area with his own successful videos. Here, he shares some of video marketing's most well-known formats.

1. Direct video marketing. This entails directly addressing the concerns of customers, including covering what they want and what they can get.

2. Explainer videos. These are great for those who are camera shy or wish to experiment with an out-of-the-box video spokesperson, such as an animated character.

3. Video testimonials. These can be an extremely effective method to hear from customers who are enthusiastic about your product or service. One caveat of testimonials is they may require some coaching. Simply writing down a few questions for the customers to answer will suffice.

4. Educational videos. These can be great for relaying information and building credibility. Plus, they have the added bonus of not coming across as direct sales pitches.

Click play to hear more tips from Angel.

Related: Sales Not Where You Want Them to Be? Consider Video Marketing.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Ben Angel

Entrepreneur Network Contributor

Tackle AI's toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, "The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World." Click here to download your 'Free AI Success Kit' and get your free chapter from his latest book today.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Ben Angel

How to Start a 'Million Dollar' Morning Routine

3 New Ways to Develop Laser-Like Focus

You're Not Lazy — You're Burnt Out. Here Are The 5 Warning Signs.

Unleash Unshakable Confidence in 7 Days: The Neuroscience-Backed Blueprint

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.