Why Videos Are the Next Lucrative Step in Your Marketing Strategy

The format comes in many iterations for you to experiment with.

learn more about Ben Angel

By Ben Angel • Jun 26, 2018

If you're interested in taking your marketing tactics in a new direction, video marketing may be an opportunity to shake up your efforts. In this video, Entrepreneur Network partner Ben Angel has carved out his own niche in this area with his own successful videos. Here, he shares some of video marketing's most well-known formats.

1. Direct video marketing. This entails directly addressing the concerns of customers, including covering what they want and what they can get.

2. Explainer videos. These are great for those who are camera shy or wish to experiment with an out-of-the-box video spokesperson, such as an animated character.

3. Video testimonials. These can be an extremely effective method to hear from customers who are enthusiastic about your product or service. One caveat of testimonials is they may require some coaching. Simply writing down a few questions for the customers to answer will suffice.

4. Educational videos. These can be great for relaying information and building credibility. Plus, they have the added bonus of not coming across as direct sales pitches.

Click play to hear more tips from Angel.

Related: Sales Not Where You Want Them to Be? Consider Video Marketing.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Ben Angel

Entrepreneur Staff

Entrepreneur Network Contributor

Ben Angel, bestselling author of Unstoppable (Entrepreneur Press® 2018), CLICK, Sleeping Your Way to The Top in Business, and Flee 9-5, is Australia's leading marketing authority. Founder of benangel.co, a site dedicated to providing entrepreneurs advanced online marketing courses and education, Ben provides easy-to-apply and even easier-to-understand strategies for reaching new customers with ease.

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