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Flint and Tinder: A Case Study in American-Made Underwear What retailers can learn from this innovative men's underwear company.

By Jennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

New York City's Flint and Tinder has brought meaning back to "made in the USA" in a technical menswear category: premium undergarments.

"Underwear hasn't been made in high volume in this country for the better part of my lifetime," says founder and CEO Jake Bronstein. In April 2012 he launched a Kickstarter campaign that became the platform's best-funded fashion initiative, with more than 5,500 backers pledging nearly $300,000 (on an initial goal of just $30,000). Since then, growth has been "astronomical"--more than $2 million in revenue within a year of operation. (This includes another successful Kickstarter campaign to produce the company's "10-Year Hoodie," which comes with a decade of free mending.) Even more noteworthy: Bronstein wants to take manufacturing in-house. "We're in the process of building our own factories, building our own supply chain from the ground up," he says. "The first factory should come online in the winter, and that'll be the start of it."

The Well-Dressed Man

It may not go through the blink-and-it's-gone whims of women's clothing trends, but the once-monotonous world of menswear is experiencing plenty of innovation. Here's a look at some companies that are revolutionizing a key sector of the U.S. apparel business, from refining domestic manufacturing processes to enhancing the shopping experience for consumers.
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