Hayley Barna Steps Down as Co-CEO of Birchbox She will no longer have a day-to-day role, but will continue on as an advisor and member of the board of directors.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Birchbox

Hayley Barna, who co-founded beauty ecommerce startup Birchbox with Katia Beauchamp, is no longer co-CEO, a role she's held since the company launched in 2010.

"Five years after co-founding Birchbox, Hayley has stepped away from her day-to-day role," Birchbox chief communications officer Claire Paull said in a statement. "Birchbox would not be the company it is today without her. While we very much miss having her in the office each day, she will always remain an integral part of the company and will continue to be actively involved as an advisor and member of the Board of Directors."

Beauchamp will continue to lead the company as CEO, the company confirmed. The news was first reported by Fortune.

Related: When Founders Leave the Companies They Started

Birchbox is attempting to redefine itself in consumers' eyes as a full-fledged beauty ecommerce site. The majority of the company's revenue still comes from its subscription service, in which members pay $10 per month for a box of beauty samples. However, 35 percent of its revenue now comes from the sale of full-sized products, Beauchamp recently said.

To date, Birchbox has raised more than $71 million in funding. Its last round, a $60 million Series B in April, valued the company at between $400 and $500 million.

The company is looking to raise a Series C round, which would likely value it at around $750 million, Fortune reports.

Related: Conceived Online, Birchbox Embraces the Beauty of Brick and Mortar

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Here's How Much a Typical Google Employee Makes in a Year

Compensation for the median Google employee was up 5% in 2024 compared to 2023, according to a new U.S. Securities and Exchange Commission filing.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

A Loyal Customer Asked Him to Cater One Event. Now, He Runs More Than 1,000 a Year.

Sebastien Centner of Eatertainment discusses the five percent rule, his creative partnership with his wife and delivering more than what's on paper.

Leadership

'If You're an Educated American, You've Already Won Life's Great Lottery': Dana Perino on Chasing Your Goals and Rethinking What Success Really Means

In her new book, "I Wish Someone Had Told Me," Fox News Channel host Dana Perino shares the best advice she's ever received.

Marketing

He Lost Billions as Apple's Forgotten Co-Founder. Now He's Pitching a Beloved Apple Beer

Busch Light Apple is back, and it found the perfect spokesperson

Business News

Jeff Bezos-Backed Tesla-Rival Launches an 'Affordable' and Customizable EV Truck. Here's What It Looks Like.

Slate Auto has launched its reservation site, where truck buyers can create a vehicle with a spate of customizations.