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How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson The trailblazing entrepreneur followed up a disastrous collaboration by launching a new company, a showcase for innovative racing bikes. But can it get the funding it needs?

By Jennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

Trailblazing motorcycle designer Erik Buell followed up a disastrous collaboration with Harley-Davidson by launching a new company, a showcase for innovative racing bikes.

Now his lightweight, high-style "crotch rockets" are riding away with international competitions and legions of global fans. But can a tiny American producer of a premium product get the funding it needs to survive in a mass-produced world?

A powerful sport bike is like a Ferrari on two wheels--a symbol of freedom, danger, beauty. For Erik Buell, it stands for something else, too: rebirth.

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