Entrepreneur Plus - Short White
For Subscribers

This Brother-Sister Team Brings Innovation to the $3.5 Billion Candle Industry In 2019, Eva Eckerblad and David Bronkie co-founded Siblings, a sustainable candle company, to address the industry's major waste problem. Here's how they did it.

By Amanda Breen Originally published

Courtesy of Siblings
Siblings co-founders Eva Eckerblad and David Bronkie.

For more than 5,000 years, people all over the world have used candles to add a little light to their lives. In the United States, the slow burn in candle sales really began to ignite in the mid-1980s, with an increase of consumer interest in scented varieties. That trend continued into the 1990s, and for the first time in more than a century, agricultural chemists started to develop new types of waxes to replace the commonly used, fast-burning paraffin.

Fast forward to the present day, and candles are still enjoying a moment of massive popularity — perhaps more so than ever before. As of 2019, the candle industry was valued at a staggering $3.54 billion, and that figure is expected to grow to $6.64 billion by 2027. Like those in many industries, however, candle-sellers face a new challenge moving forward, one fueled by the purchasing power of sustainability-minded millennials and Gen Zers: how to create a high-quality, eco-conscious product that people can feel good about.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Clayman Countdown" this week.

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

Roman Roy's 'Succession' T-Shirt Is a $7 Boys Shirt From Walmart — And Now It's Sold Out

Eagle-eyed fans noticed the uncharacteristic wardrobe choice in the series finale.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Science & Technology

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.

Angelina Tsuboi, a full-stack mobile and web developer who also happens to be a pilot, has always been solution-oriented.


The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.