Entrepreneur Plus - Short White
For Subscribers

This Brother-Sister Team Brings Innovation to the $3.5 Billion Candle Industry In 2019, Eva Eckerblad and David Bronkie co-founded Siblings, a sustainable candle company, to address the industry's major waste problem. Here's how they did it.

By Amanda Breen Originally published

Courtesy of Siblings
Siblings co-founders Eva Eckerblad and David Bronkie.

For more than 5,000 years, people all over the world have used candles to add a little light to their lives. In the United States, the slow burn in candle sales really began to ignite in the mid-1980s, with an increase of consumer interest in scented varieties. That trend continued into the 1990s, and for the first time in more than a century, agricultural chemists started to develop new types of waxes to replace the commonly used, fast-burning paraffin.

Fast forward to the present day, and candles are still enjoying a moment of massive popularity — perhaps more so than ever before. As of 2019, the candle industry was valued at a staggering $3.54 billion, and that figure is expected to grow to $6.64 billion by 2027. Like those in many industries, however, candle-sellers face a new challenge moving forward, one fueled by the purchasing power of sustainability-minded millennials and Gen Zers: how to create a high-quality, eco-conscious product that people can feel good about.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Clayman Countdown" this week.

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

Roman Roy's 'Succession' T-Shirt Is a $7 Boys Shirt From Walmart — And Now It's Sold Out

Eagle-eyed fans noticed the uncharacteristic wardrobe choice in the series finale.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Science & Technology

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.

Angelina Tsuboi, a full-stack mobile and web developer who also happens to be a pilot, has always been solution-oriented.

Leadership

The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.