Tonic Health Brings Fun and Games to Boring Health Forms The Menlo Park, Calif.-based company is using technology to help healthcare providers create more appealing questionnaires.
Opinions expressed by Entrepreneur contributors are their own.
Information is power--and in healthcare IT, it's power that's worth billions. The 2009 economic stimulus package allocated $20 billion to the cause, and consultancy Global Markets Direct has forecast that spending in the healthcare technology sector will easily surpass $10 billion by 2015.
"Internet-enabled health care is a huge area of spend, and massively inefficient, so there are many opportunities to apply technology to fix it," says Scott Sangster, head of consumer healthcare company HealthinReach.com and former president of the Los Angeles chapter of investor group Tech Coast Angels. "A lot of money was put into consumer-directed care and wellness and biometric data collection in 2011, and I expect that to continue."