You can be on Entrepreneur’s cover!

Why You Need a Virtual Office in 2021 Looking to enter new markets, reduce overhead and become more appealing to your customer base? Going virtual in the new year may be the answer.

By Adam Horlock

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Halfpoint Images | Getty Images

As businesses and entrepreneurs have persevered through 2020, the climate has shifted from business continuity and pivoting to how to recapture business and growth as we enter 2021. Throughout the year, businesses of all sizes and various industries have sought innovative ways to launch new products or services while in this new normal of quarantine, restrictive travel and working from home.

How are entrepreneurs doing this? Social media immediately comes to mind, but more than that, many are using virtual office services, virtual assistants and reimagining what it means to work from home. The proliferation of virtual offices is allowing businesses to have a physical footprint in a market, grow their business and stay connected to their customer base while remaining apart.

Related: 5 Ways Your Business Can Benefit From a Virtual Office

What is a virtual office?

A virtual office is typically provided by coworking or flex office providers, although there are some online-only providers. From business address services, phone services, virtual assistants, office space available by the hour or day, coworking and other offerings, a virtual office can be the primary address of a business, used as a satellite office for a business or used for larger businesses looking to reduce their overhead costs. More than a PO Box, businesses are able to use their virtual office to list their business on Google and other online search engines, have physical office space on an 'as-needed' basis, utilize telephone services and receive mail or packages.

Why do I need a virtual office?

With the unpredictability of what 2021 may bring, a virtual office provides you with business options and space, whereas previously, the options would have involved investing in a long-term, costly commercial lease. By utilizing a virtual office service, your business has options. You can test a market without large overhead costs, scale slowly in a new market without hiring multiple employees and have the flexibility of canceling a virtual office if unsuccessful. Most virtual office plans are month-to-month and can easily be canceled.

Second, you must show your existing customer base that they are making the right choice by investing in you. People want to buy from businesses that solve their problems and have an upward trajectory for stability and growth. Even incremental investments in new markets demonstrate perseverance and strength, and signal to existing customers that you are a stable choice to assist their business through 2021.

Third, by establishing a strong business relationship with your virtual office provider, you can be a part of a business networking community already established in that location. Typically, the management is in constant communication with other businesses and entrepreneurs that both have physical office space or a virtual office. Throughout the past year, most have worked hard at reinventing their business via new networking opportunities, and now have a calendar packed with virtual networking lunch and learns, virtual "happy hours" and other innovative events.

Related: Employee Engagement: How to Get Remote Workers to Care About Your Business as Much as You Do

Businesses and entrepreneurs alike are looking to rebound from 2020, and by using a virtual office, most find they can enter new markets, reduce overhead and become more appealing to their customer base. There is only one guarantee about 2021 — just like 2020, expect the unexpected!

Adam Horlock

Entrepreneur Leadership Network® Contributor

Chief Operating Officer, Edit Media Consulting

Adam Horlock is the Chief Operating Officer for Edit Media Consulting. His agency offers PR, social media and business consulting services to brands nationally. He has made numerous media appearances and continues to be a resource for entrepreneurs nationwide.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

AI Will Radically Transform the Workplace — Here's How HR Teams Can Prepare for It

HR intrapreneurs are emerging as key drivers of AI reskilling, thoughtful organizational restructuring and ethical integration, shaping an inclusive future where technology enhances both efficiency and employee development.

Business News

Some Costco Stores Are Now Selling a Frozen Item That Looks Just Like a Trader Joe's Fan Favorite

The Frozen Kimbap is a Trader Joe's cult favorite, and now a version can be found at Costco, too.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Health & Wellness

How This Millionaire Investor Overcame Opioid Addiction to Become the World's Fastest Marathoner Over 50

Ken Rideout shares five invaluable lessons for achieving peak performance physically and mentally.

Marketing

Why This One Unique Marketing Approach is the Key to Business Growth

Adopting this approach now will help you succeed and see consistent, measurable growth over the long term.