Ending Soon! Save 33% on All Access

4 Differences of Mompreneurs Mom biz owners are different from other entrepreneurs in several ways. For one, motherhood inspires them.

By Lisa Druxman

Opinions expressed by Entrepreneur contributors are their own.

Does a mompreneur really differ from any other entrepreneur? That was the question I was asked by Entrepreneur a number of years ago. I still get asked that question whenever I tell someone about my column, and my answer is a resounding "Yes." Our motivation, work style and ideas all stem from motherhood. Here are some of the ways we're different.

Where we find inspiration--Many women who never would have thought of themselves as entrepreneurs are startled by the ideas spurred by motherhood. You realize all kinds of needs that aren't being met and constantly think there must be a better way. One mompreneur, Tamara Monosoff, has created an entire business to help mom inventors achieve their dreams. But frequently, it's not a product that inspires mompreneurship--it's motherhood itself. For instance, the drive and desire to be home with their children motivates some moms to create businesses that fit in with their family lives. They may start businesses that have nothing to do with motherhood, but that give them the opportunity to work from home or work nontraditional hours.

How we work--First off, there is no blanket generalization of mompreneurs. I know some who work a few hours a day and others who have worked diligently to create an empire. But, most of those I interview tell me they're mompreneurs so they can call their own shots. Most shy away from traditional 9-to-5 hours. They work during the fringe hours of the day so they can spend precious time with their kids. They work from wireless laptops while watching their kids in karate class. And they keep in touch via their smart phone wherever motherhood may take them. I have yet to meet a mompreneur who hasn't said it's the hardest she's ever worked in her life. But the good news is that every woman also says she wouldn't trade it for the world. Mompreneurs truly are working 24 hours a day. When they're not working, they're thinking about work. When they are working, they're thinking about being with their kids. It's a very full life, and each woman accomplishes it in her own way.

Where we work--Most mompreneurs I encounter work from home (or at least start out that way). They spare themselves the commute to the office, and they don't have to get babysitters to be there when their babies are at home napping. Offices have gone virtual. You'll see mompreneurs working at Starbucks, local libraries and even on park benches. As long as they have cell phones and laptops, they're in business. New business ideas such as Cubes and Crayonsare emerging, giving moms an opportunity to work and take good care of their kids. Some mompreneurs start companies with child-friendly offices or provide daycare.

Why we work--There are many reasons why mompreneurs go into business. Some want to bring in a little extra money. Some want to have something stimulating and rewarding that they can do beyond motherhood. And others want to see a change in the world. While some mompreneurs do experience huge financial success, most don't go into business expecting it. That is very different from the mindset of most traditional entrepreneurs.

More and more moms are starting their own businesses. I love that more and more women are realizing they can fulfill their dreams and still be successful moms.

Lisa Druxman is Entrepreneur.com's "Mompreneur" columnist and the founder and CEO of fitness franchise Stroller Strides. Druxman is also a nationally recognized speaker and author, and is considered an expert in the field of fitness, particularly pre- and postnatal fitness. She hosts a free monthly webinar during which she answers questions from fellow mompreneurs. If you are interested in participating, contact her at lisa@strollerstrides.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.


Know The Franchise Ownership Costs Before You Leap

From initial investments to royalty fees to legal costs, take stock of these numbers before it's too late.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.