A Reality Show That Hits Home With the Problems of Hiring Grant Cardone's latest venture is a reality show based around his need for finding better talent.

By Ray Hennessey

Opinions expressed by Entrepreneur contributors are their own.

How tough is it to find good help at small businesses?

Just watch.

A new online reality show launches today, Whatever It Takes The Ultimate Job Interview, that gets to the heart of why it's so difficult for small businesses and entrepreneurs to find and hire great people. The idea came when Whatever It Takes founder (and Entrepreneur.com contributor) Grant Cardone himself had trouble hiring.

"We interviewed over 800 people to work for my company here and were only able to hire six and were wrong on four of them," Cardone said. "Due to the amount of regulations when hiring we were unable to find the right people for our company."

So what did Cardone do? He created a TV show and auditioned people so that he could get around the regulations, ask what he wanted, push people to the extreme to find out if they actually fit his culture.

Related: Close Deals Faster With These 5 Steps

Cardone says he didn't care if people were smart or even what their skill set was only that he was looking for people willing to do Whatever It Takes to work with him.

Entrepreneurs that have tried expanding their businesses know the problem with hiring too well. Amid generally high unemployment, surveys from the National Federation of Independent Business have shown small-business owners have open positions, but a perceived lack of strong candidates to fill them. In the tech industry, the problems have been more pronounced.

Related: 5 Strategies to Kick Start This Year's Goals

Wavy Line
Ray Hennessey

Former Editorial Director at Entrepreneur Media

Ray Hennessey is the former editorial director of Entrepreneur.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Devices

Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.

Leadership

How do You Turn Employees Into Problem-Solvers? Follow This 3-Step Leadership Formula.

As leaders, we need to solve company problems effectively. We often have the urge to fix everything quickly, but is this system of problem-solving really sustainable?

Growing a Business

Entrepreneur+ Subscribers-Only Call | June 8: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.