This Translation App Helps Professionals Traveling in China and Japan Waygo, a mobile app, takes a snapshot of written text and translates it into basic English.
By Jonathan Blum •
Opinions expressed by Entrepreneur contributors are their own.
When it comes to tea, knowing the local language is what turns leaves into profits, according to Elyse Petersen, CEO of Las Vegas-based online marketplace Tealet. Petersen travels to China and Japan several times per year to source products; the problem is, no one on her four-person staff speaks or reads Japanese or any Chinese dialect.
In an effort to streamline Tealet's transcription burden, Petersen began experimenting with transliteration tools and found Waygo, a mobile app that takes a snapshot of, say, a menu, street sign or document, and translates the text into basic English. The app doesn't need to connect to the web to work; a week of use runs $1.99, and lifetime usage costs $6.99.
