Entrepreneur Plus - Short White
For Subscribers

3 Ways Investors Assess Your Business (That Have Nothing to Do With Money) An inside look at what potential investors want to see.

By Travis York •

Opinions expressed by Entrepreneur contributors are their own.

Thomas Barwick | Getty Images

Why does an investor choose to invest in one business venture and pass on another?

For some investors, it can be an arduous process assessing a company's potential and trying to determine which has that unique mix of ingredients that will ultimately end in a success story. And many times, that process focuses squarely on the numbers.

This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More Log In

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Franchise Ownership Made Easy: Best Practices for Managing and Growing Your Business
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Entrepreneurs Investing

Most Popular

See all
Chevron Right
Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.

By Emily Rella
Business News

This Is the Most Loved Company of 2023, According to a New Report

A new Axios and Harris Poll ranked the 100 most visible U.S. companies.

By Emily Rella
Branding

How I Made Money From My Book Without Selling a Single Copy

Did you know you can make money with a book without selling copies? Here's exactly how I did it.

By Dejon Brooks
Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

By Andres Tovar
Branding

Finding Your Brand Voice — How to Write Copy That Sounds Like You

Here's how to nail your brand voice so you can differentiate yourself and build your business in an authentic way.

By Nicola Moors
Business News

Lululemon Stock Surges After Strong Q1 Earnings Report, With Massive Earnings Overseas

The athleisure brand reported net revenue growth of 24% in the first quarter of 2023.

By Madeline Garfinkle