📺 Stream EntrepreneurTV for Free 📺

Finally: Bitcoin Is Coming to Merchants Who Use PayPal's Braintree Braintree will soon integrate Bitcoin, a move that could have Airbnb, Dropbox and Uber customers paying in the cryptocash. Meanwhile, PayPal dropped the B-word in a curious promo video, igniting another social media speculation frenzy.

By Kim Lachance Shandrow

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Ending weeks of fervent speculation, PayPal has made it official: its mobile payment processing unit Braintree will soon start accepting Bitcoin payments.

As expected, the subsidiary, which PayPal scooped up for $800 million in cash last September, has joined forces with Coinbase to integrate "One Touch" Bitcoin payments in the coming months. The exact date the first cryptocash payments through Braintree will begin rolling isn't yet available.

Braintree CEO Bill Ready announced the big Bitcoin news yesterday at TechCrunch Disrupt in San Francisco.

Related: 5 Reasons Merchants Should Start Accepting Bitcoin Now

"This is PayPal making a move to embrace Bitcoin," Ready said during his talk at the popular tech industry event. Braintree quickly followed Ready's reveal with a blog post offering more on the news.

"At PayPal, we're excited by Braintree's announcement to add bitcoin to the payment methods they support on their innovative mobile payments platform," a PayPal spokesperson told Entrepreneur.com this morning.

Chicago-based Braintree is the latest high-profile company to partner with Coinbase. The San Francisco-based Bitcoin exchange and wallet service processes Bitcoin payments for some 36,000 merchants, including Overstock.com, OkCupid, 1-800-Flowers and DISH Network.

Related: PayPal Unit Reportedly in Talks to Accept Bitcoin

Many of Braintree's partners are equally recognizable big-name firms. They include several hot tech startups like Airbnb, Basecamp, Dropbox, Hotel Tonight, LivingSocial, OpenTable, TaskRabbit and Uber, all of which could soon see their customers paying in Bitcoin thanks to Braintree.

PayPal's flirtation with Bitcoin integration has been percolating for months, with eBay CEO John Donahoe dropping hints at the company's annual shareholder meeting last May that it was getting more serious about the world's first digital currency.

Yesterday, ahead of Braintree's announcements, the eBay-owned company directly heralded its support for Bitcoin in a minute-long teaser video titled "PayPal Voices." The minute-long clip, posted on PayPal's official YouTube page, set the greater Bitcoin community ablaze on social media yesterday with speculation that perhaps PayPal is finally making a move to embrace Bitcoin in and of itself, outside of its Braintree subsidiary.

Related: PayPal Is Cracking Down on Bitcoin Sellers

"Our phone is our wallet," a rapid-fire stream of actors, aka "the voices of the people economy," chimed in unison, 10 seconds into the hectic, fast forward-style vignette. "We can spend bitcoin with a tap, without a pocket."

Related: Blockchain Returns to the Apple App Store After Bitcoin Ban

No need for rumors. PayPal told Entrepreneur.com that it is indeed toying with ways to integrate Bitcoin. Exactly how remains to be seen. The company's still weighing its options. Maybe the Braintree-Coinbase alliance is PayPal's version of a trial run. We'll see.

"We do believe that bitcoin will play an important role in payments in the future and we're actively considering ways to work with it within PayPal," the spokesperson said, "but for now we have nothing to announce."

Related: How Bitcoin Is Fueling a New Payments Battlefield

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Money & Finance

12 Books That Self-Made Millionaires Swear By

The bookshelves of millionaires can inspire you to build your wealth. Here are 12 must-reads they recommend.

Green Entrepreneur®

A Deer Invasion in Hawaii Has Turned Into an Environmental Crisis—And a Sustainable Business Opportunity

How Maui Nui Venison built a for-profit harvesting business that protects the land and helps the local community.