Subscribe to Entrepreneur for $5
Subscribe

Is Crypto and NFTs a Passing Fad?

If so, where does smart money move next?

By
Opinions expressed by Entrepreneur contributors are their own.

Non-Fungible Tokens (NFTs) began in 2021 as a niche option to predominantly fans and investors. By the end of the year, the NFT market boomed to the tune of over $40 billion. No matter your personal opinion, there is no denying that NFTs are making a massive impact.

Tokens will only continue to grow in prominence and value as significant players such as , Taco Bell, and notable celebrities get in on the action.

Now that the hype has led NFTs to the mainstream and sky-high earnings, the question becomes, what's next? In two emerging cases, the allure of decentralized tech is helping investors see bright futures.

Going Public, a new series hosted on Entrepreneur.com, explores the journey of four companies who seek investment from both traditional VCs and crowdsourced from retail investors. As viewers follow the show, they'll see the journey of these companies who are seeking investment from retail investors including viewers.

Decentralized Finance (DeFi)

DeFi isn't a new trend but rather a continued emergence of the crypto space. The hype surrounding initial coin offerings (ICOs) in 2018 and 2019 were quickly extinguished in the eyes of many, as scams ran far too rampant. helped bring confidence back to decentralized finance thanks to and generating returns on investments (ROI).

It isn't the shiny new opportunity on the block, but DeFi still is considered a "what's next" after NFTs, or at least alongside them. Again like NFTs, DeFi has its share of detractors who don't buy-in for one reason or another. In some viewpoints, the trend could die, and that's true. Others may contend that even if trends taper off, the technological efficacy fueling NFTs and DeFi, like decentralized tech and digital contracts, are almost certainly here to stay.

While showing investment potential, keep in mind that the DeFi market continues to ebb significantly as possible regulations and other market rumors and movements occur.

Metaverse

If Web 3.0 is the Internet of the future, then the Metaverse could very well become its central component. The belief is so strong that some believe that the Metaverse and its virtual multi-leveled worlds will be the next leap forward in blending our realities with the Internet.

Like NFTs and DeFi, the Metaverse is far from wholly formed. The nascent venture has the attraction of many despite its needed evolution. Depending on the decisions made by and the market, the company could create a revolutionary impact on everything from eCommerce to real estate.

If it reaches its potential, the Metaverse could start to scratch the surface of a trillion-dollar marketplace, with some projections forecasting $800 billion by the middle of this decade. Metaverse stocks are already piquing interests, with Meta, software companies, gaming, and more options.

Will Decentralized Tech Fuel Investment Booms?

The jury is still out. Like NFTs, DeFi and the Metaverse are still taking shape. Internal company movements and regulations are two critical factors that can sway potential. As it currently stands, scores of investors have bought into the hype of each venture. Wil DeFi or the Metaverse catch up to or exceed the potential NFTs now appear to present? No one is certain.

Whether an interested spectator or a possible investor in the market, it's best to do your research and stay abreast of the nascent space of your choosing. Remember that an informed investor often makes the best decisions in the long run.

Follow the Going Public series each week, as it follows companies as they embark on their journeys to raise capital. Viewers can Click-to-Invest and support companies they believe in, and will learn a lot about retail investing along the way!

Latest

Meet the Entrepreneur and Mom Teaching Kids About Volunteering Through Family Projects

The founder of Alltrusits shares how she's helping families talk about topics such as homlessness, bees, clean water, hunger, foster animals and mental health.

Chef Robert Irvine on Making a Difference in Hospitality — and the World

Interview with World-Famous Chef and Philanthropist Robert Irvine of The Robert Irvine Brand Family about supporting others, embracing a military culture in business, and the essence of leadership.

How to Unlock Your Company's Value in the 'Circular Economy'

Michael Smith of Regeneration.VC shares how the circular economy works and why it's good for business and our planet.

BBQ Icon Rodney Scott on Blazing Your Own Path in the Restaurant Business

Interview with famed pitmaster and food entrepreneur Rodney Scott of Rodney Scott's BBQ about every day being a good day, the truth behind "overnight" celebrity, and how cooking with soul is vital to sustained success.

3 Easy Ways To Be More Motivated

Want to tackle your to-do list in just two weeks? In this video, Ben Angel tells you how.

The Founder of Mindvalley Wants to Transform and Reinvent Education. Here's Why.

The founder of Mindvalley shares why he started his platform and discusses his new book, "The 6 Phase Meditation Method."

This Teacher-Turned-Entrepreneur Started Tutoring Kids in Parks and Churches. Today, She Runs an Education Company with Nearly One Million Followers

The CEO and founder of Big City Readers talk about why she's on a mission to make reading fun for kids and their parents. Plus, what to do if you're afraid to take a leap in your career.

Melissa Villanueva of Brewpoint Coffee on Creating Avenues for Café Owners of Color

Interview with Brewpoint Coffee CEO and Founder Melissa Villanueva about balancing community and larger ambitions, creating opportunities for people of color, and equity and inclusion in business.

4 Easy Ways to Make More Money By Training Your Brain

Mental rehearsal is a powerful psychological technique that's used by athletes, billionaires, and entrepreneurs to achieve their goals.

5 Tips to Help You Go from Camera-Shy to Camera-Ready

Media trainer Jessica Abo reveals her go-to production tips so you can feel more confident for your next on-air appearance, pitch, or presentation.

Shone Tran of Chicken Meets Rice on Stepping into Food Entrepreneurship

Interview with Chicken Meets Rice co-founder Shone Tran about pulling inspiration from tragedy, taking small steps, and thriving in business with your best friend.

Try This 15-Minute Million Dollar Morning Routine To Energize Your Day

Here are six steps you can take to amplify your energy and grow your income.

This Is Why Being a Podcast Guest Can Transform Your Personal Brand

The Founder and CEO of Scout's Agency shares why a "podcast tour" is the new PR strategy for thought-leaders.

Samantha Trottier and Hernan Regiardo of Mate Society on Creating Content People Like

Interview with Mate Society founders about authentic online connections, making money in the creator economy, and choosing the right brand deals.

9 Ways To Make 'Superhuman Focus' Work For You

In this video, Ben Angel shows you how to improve your focus and do more with your time.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.