Rev Up Your Own Stimulus Plan Entrepreneurs are acting now to prepare for the economic upswing.

Even though the economic downturn may not be over yet, this is the time to position your business for the upswing.

"Review your business and your market," says Rosalie Lober, a turnaround specialist and CEO of PROFITS Principles, a business consulting company. "Find out how your customers are changing so you're not left at the gate."

Taking proactive steps--such as investing in research--instead of focusing solely on cutting costs and battening down the hatches will pay off in the long run. "Revenue and profits are panicking everyone," Lober says. "Focus on market share instead."