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SnagFilms Lands Another $7 Million in VC for Indie Flicks A look at how the startup is using technology to draw attention to independent films -- and who is funding the concept.

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Rick Allen of SnagFilms sees the big picture for indie movies.
Photo© Erika Larsen

Even with high-powered producers such as AOL vice chairman emeritus Ted Leonsis and media executive Rick Allen, the odds against the documentary Kicking It finalizing a distribution deal were dizzying. After all, this was a flick about a social enterprise that uses soccer to help homeless people--not the easiest of sales.

Kicking It did end up as one of seven documentaries that landed deals at the 2008 Sundance Film Festival. But the nail-biting experience gave Leonsis an idea: Use technology to get bigger audiences for independent films.