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SnagFilms Lands Another $7 Million in VC for Indie Flicks A look at how the startup is using technology to draw attention to independent films -- and who is funding the concept.

By Gwen Moran Edited by Frances Dodds

Opinions expressed by Entrepreneur contributors are their own.

Rick Allen of SnagFilms sees the big picture for indie movies.
Photo© Erika Larsen

Even with high-powered producers such as AOL vice chairman emeritus Ted Leonsis and media executive Rick Allen, the odds against the documentary Kicking It finalizing a distribution deal were dizzying. After all, this was a flick about a social enterprise that uses soccer to help homeless people--not the easiest of sales.

Kicking It did end up as one of seven documentaries that landed deals at the 2008 Sundance Film Festival. But the nail-biting experience gave Leonsis an idea: Use technology to get bigger audiences for independent films.

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