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Why Is This VC Firm Doubling Down on Women Entrepreneurs? Because It's Good for Business. The AOL-backed BBG Ventures invests in female-led companies and has bankrolled some of today's buzziest brands.

By Stephanie Schomer

This story appears in the September 2017 issue of Entrepreneur. Subscribe »

Nisha Dua

Nisha Dua is a true girl's girl. When the former lawyer and Bain consultant joined AOL in 2013 to embrace her love of media and technology, she quickly found herself leading a charge to support young women who were also interested in the space. Now the 34-year-old is co-founder and partner at the AOL-backed BBG Ventures, which invests in female-led companies and has bankrolled some of today's buzziest brands. Why? Because it's good business.

Related: Why Women Entrepreneurs Can Do More With Less

Have you always been interested in promoting equality for women in business?