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5 Steps to Achieve Millions of Impressions On Social Media Facebook ads can get costly, so here are some tips on how you can multiply your returns at a fraction of the price.

By Sophie Bowman

Opinions expressed by Entrepreneur contributors are their own.

The majority of brands focus solely on the number of social media followers they have and the level of likes and comments per post. While these are important metrics, focusing only on these metrics will keep you stuck in the mud rather than cutting through the noise to get your brand seen by millions of your target market audience. Believe it or not, it's not as complicated as it sounds.

Well, then how?

I did the math on Facebook Ads manager to see how much budget would be required to reach four million views on a video post. According to their projections, $500,000 is the magic number.

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