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Build for One, Deploy to Many

A new platform opens things up for aspiring app developers.

This story appears in the April 2010 issue of Entrepreneur. Subscribe »

The mobile content applications sector presents entrepreneurs with an ever-widening target for . They need only to overcome the fragmented nature of the mobile industry itself.

Devices such as the and the Droid have redefined mobile phone capabilities, but device formats and operating systems and carrier delivery platforms are silos within silos, each requiring a single, usually small, usually cost-challenged application developer to reinvent the wheel every time it tries to land its app on a new device.

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