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Dale Carnegie, the App

Secrets of Success app breaks down the core Carnegie leadership principles

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This story appears in the July 2010 issue of Entrepreneur. Subscribe »

The granddaddy of management gurus--If you want to gather honey, don't kick over the beehive--is now an app.

Seventy-four years after the publication of Dale Carnegie's How to Win Friends and Influence People and 55 years after his death, his advice is being downloaded by the thousands, $2.99 for and 99 cents for (a bargain compared with the average Carnegie workshop fee of $1,600).

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