Foursquare Integrates Uber Ride-Hailing Service Directly In Its Mobile App

The partnership is being facilitated by Button, a New York company that strengthens deep linking between complementary apps.

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By Geoff Weiss

denniscrowley.com

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Button, a New York City startup that works to strengthen connections between apps, has announced a partnership today whereby it will integrate Uber's ride-hailing services directly into Foursquare's mobile-discovery app.

For instance, when a Foursquare user discovers a restaurant, bar or shop that seems of interest, a "Ride there with Uber" button now appears onscreen, enabling browsers to hail a ride with a single tap.

"Button's technology automatically pulls information from the Foursquare app, and deep links this content into Uber, sending traffic seamlessly from one app experience to another," Button said in a press release.

In addition to Uber, Foursquare also counts integrations with GrubHub Seamless for food and allows users to make restaurant reservations via OpenTable.

A Foursquare representative declined to comment on the financial breakdown of its partnership with Uber. But one-year-old Button did say it receives a commission for every sale driven through its network of 12 partner apps, which includes on-demand beauty service Glamsquad and restaurant reservation maker Resy.

Related: Foursquare's Dennis Crowley on Shutting Out the Noise

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

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