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Further Proof That a Picture Is Worth a Thousand Words

An app for marking up images streamlines a design firm's operations.

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By Jonathan Blum

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Goodhatch, a Los Angeles-based design-driven incubator that develops new products, brands and businesses, was struggling to manage its supply chain. The six-person staff was overseeing the development of roughly 25 products made in overseas factories for retail clients such as Target, Wal-Mart and Best Buy, which included keeping track of and communicating notes and design changes from all parties.

"Our overarching philosophy is to deliver the best to the most for the least," says Goodhatch co-founder Matthew Paprocki. "But the problem was keeping track of it all. It's a lot of work for not a lot of people."

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