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How Food Tech Is Expanding Opportunities for Shoppers and Entrepreneurs Options are transforming -- and VCs are taking notice.

By Kate Rockwood

This story appears in the December 2016 issue of Entrepreneur. Subscribe »

Kite Hill

Americans have long been obsessed with all things eating, and now that means obsessing over how clean their diet is -- vegan, gluten-free, organic or additive-averse.

To keep consumers happily fed, chefs and food manufacturers are figuring out how to maximize taste without any suspect ingredients.

Related: 12 Ways to Eat Healthy No Matter How Busy You Are

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