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How to Fix 3 Common Online Marketing Mistakes Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.

By Ann Handley

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"We tried blogging," my friend Pete said to me recently. "It didn't work."

Pete, who owns a seafood shop not far from the small town where I live, was referring to the WordPress blog he and his partners had started to provide information about specials and promotions. But, according to Pete, nobody visits the blog or comments on their posts. It drives no measurable awareness, traffic or sales.

Can you relate? Do you get zero online traffic? Or maybe you have different marketing challenges: Perhaps you have traffic but aren't converting those leads into paying customers. And when it comes to social media, maybe you feel like there's no point, because it seems as if you're broadcasting into a black hole.