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How to Fix 3 Common Online Marketing Mistakes

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This story appears in the February 2013 issue of Entrepreneur. Subscribe »

"We tried blogging," my friend Pete said to me recently. "It didn't work."

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Pete, who owns a seafood shop not far from the small town where I live, was referring to the WordPress blog he and his partners had started to provide information about specials and promotions. But, according to Pete, nobody visits the blog or comments on their posts. It drives no measurable awareness, traffic or sales.

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