How to Lure More Traffic to Your Site It can be difficult to determine what will be popular on the web, but we have some tips to drive more visitors to your site.

Q: What tricks can I use to juice my website's traffic?

A: Many websites face the perplexing scenario in which 20 percent of the content drives 80 percent of clicks. This can be maddening, so we turned to Skip Besthoff for help. He's CEO of InboundWriter, a Boston-area startup that uses advanced statistics and algorithms to forecast how new content will perform. In other words, his company answers this type of question every day.

Assuming that 20 percent of a website's content is consistently bringing in traffic, why should we even care about the rest?