Improve Your Site's Google Ranking With This All-in-One SEO Toolkit Get a rank tracker, a site auditor, a keyword finder, and more.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Entrepreneur Store

Search engine optimization, or SEO, is one of those internet concepts you might be tempted to disregard if you don't work directly in digital marketing or analytics. After all, so long as your website is live, people will be able to find it through a simple Google search... right?

Well, not exactly: Without a solid SEO strategy, your website has virtually no chance of landing on the first search engine results page (SERP)—and that's a problem. Research has shown that 75 percent of users don't venture beyond the first SERP, with more than 67 percent of all clicks on SERPs going to the top five listings on that first results page.

So yeah, good SEO matters. A lot.

But then we loop back to the issue of implementing SEO without knowing which strategies to utilize. Tackling complex, ever-changing search engine algorithms, managing keywords, and staying on top of your ranking all by yourself can feel like an impossible task—it's just little ol' you versus Google, after all.

That's where the RankActive SEO Toolkit comes in. Capable of managing up to 25 different projects, RankActive is a web-based kit featuring every tool you could possibly need to boost your ranking and drive traffic to your site. Use it to track your search engine rankings and explore high-performing keywords related to your content, then pull up information about your competition's traffic and visibility. From there, you can automatically compile audit pages for technical errors and broken links on your site. As an added bonus, RankActive can be integrated with Google Analytics in a snap (in one click, to be more specific) for seamless performance analysis.

Entrepreneur Store

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Social Media

Learn How to Become a Successful Online Content Creator for Only $35

Discover ways to use AI to make viral videos, a successful blog and more, plus the principles behind freelancer and entrepreneur success.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Marketing

If You're Using ChatGPT This Way as a Marketer, You're Missing Out on Its Full Potential. Here's How to Maximize Your Results.

The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.

Leadership

I've Seen 25 Years of Change in My Career — These 3 Lessons Every Business Owner Should Know

The business world moves fast, and you're already behind if you're not keeping up!