People and Brands Share Ideas for Crayola's New Crayon Color Crayola is saying goodbye to 'dandelion.'

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Crayola
Iconic crayon color, Dandelion.

Bye-bye, dandelion yellow. On March 31, which Crayola declared "National Crayon Day," the company announced plans to remove the color "dandelion" from its 24-pack and replace it with a new, yet-to-be-announced crayon from "the blue family."

This is the first time Crayola has retired a color from its 24-count pack of crayons. But before you get disappointed, the company wants your help. Crayola has invited fans to help name the new blue color, which will debut in May.

Using the hashtag #NewCrayonColors, people are engaging in the new color promotion -- but not all are doing so in the way Crayola intended. Most are suggesting colors that aren't blue. Some other brands are even trying to squeeze some attention out of the crayon company's campaign.

Check out some of the out-there and creative ideas shared on Twitter so far:

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business News

MrBeast's Holding Company Could Be Worth $5 Billion After Its Latest Fundraising Round

The YouTube creator is reportedly in talks to raise funds for a holding company for his various businesses, including his snack brand, Lunchly.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

How Businesses Can Capitalize on Emerging Domain Name Trends

The potential of new gTLDs and emerging domain trends is reshaping how businesses brand themselves online. Here's how you can stay ahead of the curve.

Business Culture

How to Build a Company Culture That Values Individuality and Belonging

When employees feel comfortable bringing their whole selves to work, they're more engaged, creative and connected.

Management

5 Time Management Challenges for Executives — and How to Solve Them

Effective time management helps executives focus on high-impact tasks, avoid burnout and lead with clarity.