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Stay Close to Your Consumer The CEO of Equinox Media discusses the accelerated rate of change in the fitness and tech space.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Jason LaRose is the CEO of Equinox Media, an on-demand fitness streaming platform. In this episode of #ThePlaybook, LaRose talks with host David Meltzer about adapting for accelerated change in the fitness space, launching Equinox's at-home fitness app and the importance of delivering compelling experiences to customers.

LaRose talks about his previous connected fitness experience with Under Armor and how Equinox Media provided him an opportunity to start a platform with fitness as the core mission. He talks about the speed of fitness and technology changes, particularly since Covid forced closures of gyms nationwide. He also talks about how Equinox Media launched its new app quickly, adapting a nine-month rollout plan for a three-week rollout.

LaRose discusses the importance of delivering compelling customer experiences, as customers have tremendous influence on potential customers. He also talks about how in-person and at-home fitness experiences are complementary and additive and that the app allows users to decide what workouts suit them best.

LaRose provides advice based on his experience, namely:

  1. To do work you enjoy, as he prioritizes doing something he enjoys with people he believes in
  2. Always giving every job everything you have, as being great at the job in front of you creates opportunities

Related: Roger Goodell, Look Out!

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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