Stay Close to Your Consumer The CEO of Equinox Media discusses the accelerated rate of change in the fitness and tech space.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Jason LaRose is the CEO of Equinox Media, an on-demand fitness streaming platform. In this episode of #ThePlaybook, LaRose talks with host David Meltzer about adapting for accelerated change in the fitness space, launching Equinox's at-home fitness app and the importance of delivering compelling experiences to customers.

LaRose talks about his previous connected fitness experience with Under Armor and how Equinox Media provided him an opportunity to start a platform with fitness as the core mission. He talks about the speed of fitness and technology changes, particularly since Covid forced closures of gyms nationwide. He also talks about how Equinox Media launched its new app quickly, adapting a nine-month rollout plan for a three-week rollout.

LaRose discusses the importance of delivering compelling customer experiences, as customers have tremendous influence on potential customers. He also talks about how in-person and at-home fitness experiences are complementary and additive and that the app allows users to decide what workouts suit them best.

LaRose provides advice based on his experience, namely:

  1. To do work you enjoy, as he prioritizes doing something he enjoys with people he believes in
  2. Always giving every job everything you have, as being great at the job in front of you creates opportunities

Related: Roger Goodell, Look Out!

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Franchise

She Quit Her Corporate Job to Sell a Refreshing Summer Staple — Then Made $38,000 the First Week and $1 Million in Year 1

With nearly $40,000 in first-week sales and $1 million in her first year, DeSario Turner's story is a blueprint for success.

Business News

JPMorgan Will Fire Junior Bankers Over a Common Practice That CEO Jamie Dimon Calls 'Unethical'

According to a leaked memo, JPMorgan is telling junior analysts that they will be fired if they accept another job in advance.

Business News

Nvidia's CEO Says It No Longer Matters If You Never Learned to Code: 'There's a New Programming Language'

At London Tech Week, Nvidia CEO Jensen Huang said even non-programmers can write code thanks to AI.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Investment Firm CEO Tells Thousands in Conference Audience That 60% of Them Will Be 'Looking for Work' Next Year

There were over 5,500 people at SuperReturn International 2025, making it the largest private equity event in the world.

Business News

Apple Kicked Off Its Worldwide Developers Conference Monday. Here's What You Missed.

At Apple's WWDC, the company announced that it is changing up the look of its products by adding a translucent design element called Liquid Glass.