Stay Close to Your Consumer The CEO of Equinox Media discusses the accelerated rate of change in the fitness and tech space.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Jason LaRose is the CEO of Equinox Media, an on-demand fitness streaming platform. In this episode of #ThePlaybook, LaRose talks with host David Meltzer about adapting for accelerated change in the fitness space, launching Equinox's at-home fitness app and the importance of delivering compelling experiences to customers.

LaRose talks about his previous connected fitness experience with Under Armor and how Equinox Media provided him an opportunity to start a platform with fitness as the core mission. He talks about the speed of fitness and technology changes, particularly since Covid forced closures of gyms nationwide. He also talks about how Equinox Media launched its new app quickly, adapting a nine-month rollout plan for a three-week rollout.

LaRose discusses the importance of delivering compelling customer experiences, as customers have tremendous influence on potential customers. He also talks about how in-person and at-home fitness experiences are complementary and additive and that the app allows users to decide what workouts suit them best.

LaRose provides advice based on his experience, namely:

  1. To do work you enjoy, as he prioritizes doing something he enjoys with people he believes in
  2. Always giving every job everything you have, as being great at the job in front of you creates opportunities

Related: Roger Goodell, Look Out!

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Editor's Pick

Related Topics

Business News

Photos Leak of McDonald's New Space Age Spinoff Restaurant 'CosMc's'

The mega fast food chain is experimenting with a galactic-themed restaurant, drawing inspiration from an alien character featured in its 1980s commercials.

Side Hustle

This Millennial Dad Just Wanted to Help His Daughter Care for Her Bearded Dragon. Then His Cricket-Breeding Side Hustle Exploded — Earning $27,000 in One Month.

It wasn't Jeff Neal's first attempt at a side gig, and before long, the "prototypical millennial side-hustler" realized his product had major potential.

Health & Wellness

Embrace the Art of Saying No: 4 Tips for Setting Healthy Boundaries

Enforcing your own boundaries can be hard, but it's so important to master this skill. If you practice these four steps, you'll find it doesn't have to be so difficult.

Business News

Chipotle Customer Throws Food At Employee in Brawl, Judge Offers Employment Instead of Jail Time

The video of the September 5 altercation quickly went viral on Reddit.

Leadership

4 Out of 5 Entrepreneurs Step Down as CEO — Here Are 3 Things You Need to Do So You're Not One of Them.

Navigating the journey from entrepreneur to CEO is a profound transformation, one that often separates visionary founders from effective business leaders.