Tamagotchi, the Digital Toy from the '90s, Arrives on Apple Watch It's not quite the same, but it should bring you back.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Apple | iTunes

The '90s nostalgia train continues with news that the Japanese video game company behind Tamagotchi is reviving the classic game via an Apple Watch app.

For those lacking the many formative childhood memories that centered on the game, Tamagotchi – first launched in 1996 – consists of taking care of digital pets, which hatch from eggs and grow into pixelated creatures. For your Tamagotchi to survive, it needs to be fed, cared for and cleaned up after, although even the most devoted pampering won't keep it from eventually dying of 'natural' causes.

Tamagotchi Classic on the Apple Watch.
Image credit: iTunes

While Tamagotchi is back for Apple Watch owners, according to The Verge the experience isn't quite the same as when the creatures existed on standalone plastic key rings. For one thing, the app won't let you 'play' with your Tamagotchi, making it perpetually cranky, and because there's no animation, your Tamagotchi won't react when you feed or discipline it.

Still, the Tamagotchi app should momentarily transport a certain demographic straight back to middle school.

Related: King of Kitsch: Meet the Company Behind Big Mouth Billy Bass and a Dozen Other Novelty Items From Your Childhood

Wavy Line
Laura Entis is a reporter for Fortune.com's Venture section.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
Lock
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
Lock
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

Money & Finance

7 Ways to Make Extra Income Even With a Full-Time Job

Want to make more money? Real estate investing, Amazon ecommerce and the sharing economy are waiting for you.

Leadership

Why Time Management Doesn't Work — And How My Team Doubled Their Productivity Once I Started Doing This Instead

Time management is killing your productivity – here's why and what you need to do to increase your productivity instead.

Side Hustle

Start Your Side Hustle: Save $160 on a Lifetime Subscription to this E-Commerce All-in-One Solution

For just $39.97, you can set up a branded storefront for an online business and start selling in just a few minutes.

Business News

Florida Burger King to Pay $8 Million to Customer Who Slipped and Fell in Restaurant Bathroom

The case marks one of the largest slip-and-fall verdicts in Florida's history.