Get All Access for $5/mo

The One Thing You Can Do to Build an Engaging Social Media Presence The secret behind an engaging social media presence does not need to be complicated.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this video, Alex Wehrley, as interviewed by Entrepreneur Network partner Business Rockstars, explains there are a few select tips you can use to increase your business's social media engagement. Most of which boil down to being more engaging overall.

You can begin by responding to people's comments on social media. These people are essentially saying that they are interested in your product or service, so try your very best to interact with them. On the other side, you should also look to interact with others' posts. By offering up a like or a comment to fans, you are instilling goodwill throughout.

Finally, consider video as another prong to your social media strategy. Video's many formats, from native to live to story, offer a terrific way to personalize your content and build a narrative around your business.

To hear all the tips from Business Rockstars and Wehrley, click on the video above.

Related: From Homeless to Hired, This Entrepreneur Always Makes Sure to Pay It Forward

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Business Rockstars

Why This Entrepreneur Says Knowing Less Can Be Good for a New Business

The Founder of Lifestyle Brand 'Motherly' Shares Her Morning Routine

Popsockets Has Announced Its New Wireless Charger

Why the Day You Feel Like a True Entrepreneur May Never Come

Editor's Pick

Business News

Melinda French Gates Announces Open Call for $250 Million Fund. Here's Who Can Apply.

The fund is part of French Gates's $1 billion philanthropic plan.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Plans

How to Master Your Strategic Planning As You Prepare Your Business for 2025

Here's how to best think about strategic planning, communication rhythms and maintaining alignment for consistent growth as you plan for next year.

Business News

Daniel Lubetzky Took Kind Snacks From Idea to $5 Billion. Here's His Best Advice For Anyone Who Wants to Start a Business.

In an interview with Entrepreneur, Kind Snacks founder Daniel Lubetzky tells aspiring business owners not to follow someone else's path to success — even his.

Business News

JPMorgan Chase CEO Jamie Dimon Isn't Worried About AI Taking Over Jobs — Here's Why

Dimon said AI was part of the next wave of tech innovation.