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The One Thing You Can Do to Build an Engaging Social Media Presence The secret behind an engaging social media presence does not need to be complicated.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this video, Alex Wehrley, as interviewed by Entrepreneur Network partner Business Rockstars, explains there are a few select tips you can use to increase your business's social media engagement. Most of which boil down to being more engaging overall.

You can begin by responding to people's comments on social media. These people are essentially saying that they are interested in your product or service, so try your very best to interact with them. On the other side, you should also look to interact with others' posts. By offering up a like or a comment to fans, you are instilling goodwill throughout.

Finally, consider video as another prong to your social media strategy. Video's many formats, from native to live to story, offer a terrific way to personalize your content and build a narrative around your business.

To hear all the tips from Business Rockstars and Wehrley, click on the video above.

Related: From Homeless to Hired, This Entrepreneur Always Makes Sure to Pay It Forward

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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