Twitter CEO Asks Users How They'd Improve the Platform

Jack Dorsey copied Airbnb's Brian Chesky's approach of crowdsourcing advice for his own company.

learn more about Lydia Belanger

By Lydia Belanger • Dec 12, 2016 Originally published Dec 12, 2016

Drew Angerer / Staff | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

On Christmas night, Airbnb CEO Brian Chesky tweeted, "If @Airbnb could launch anything in 2017, what would it be?" Inspired by this callout, Jack Dorsey used his own company's product yesterday to take a page out of Chesky's book.

On Thursday, Dorsey tweeted, "Following in the footsteps of Brian Chesky: what's the most important thing you want to see Twitter improve or create in 2017? #Twitter2017"

Related: Airbnb CEO Asks Twitter What His Company Should Launch in 2017

Earlier this week, Dorsey promoted Chesky's suggestions callout by quote-tweeting it with the caption, "Love this." Less than 24 hours after the thread began, Chesky tweeted that he had received more than 1,000 ideas -- everything from tips for improving Airbnb's booking interface to expanding the company to Mars.

Respondents to Dorsey's brainstorm session included techno-sociologist Zeynep Tufekci, Craigslist founder Craig Newmark and Box co-founder and CEO Aaron Levie. As of Friday morning at 9:49 a.m., Dorsey's initial tweet had garnered 5,960 replies, 1,309 retweets and 2,520 likes. (He also created a similar thread for Square, the other company he leads, which has received 219 replies.)

Related: Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter

Dorsey received several suggestions about cracking down on bullying and harassment on Twitter, to which he replied that the company has done a lot of work but has a lot more to do.

The thread was also a forum for debate about a feature many users have demanded for quite some time: Tweet editing. Dozens of people weighed in with thoughts about time limits and clear labels for edited tweets.

Twitter has implemented a few product tweaks this year, such as removing usernames from the 140-character count of tweet replies, but the core service has largely remained static since 2006. Now, faced with executive resignations and an inability to close a sale, Dorsey's callout seems like less of a matter of curiosity or PR and more of a practical means of boosting Twitter's appeal. However, Dorsey has long admired the use of Twitter by business leaders to engage with the public.

Related: Jack Dorsey Explains Why Elon Musk Has One of the Best Twitter Accounts

The CEO followed-up with a note that he would summarize the Twitter conversation on Friday.

Lydia Belanger
Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Related Topics

Editor's Pick

This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
Leadership

Are You Ready to Be an 'Off-Leash' Boss?

Six leaders share how they hit the right balance between full-blown autonomy and micromanaging their employees.

Business News

Massive Fire At Top Egg Farm Leaves Estimated 100,000 Hens Dead. What Does This Mean For Egg Prices?

Hillandale Farms in Bozrah, Connecticut went up in flames on Saturday in an incident that is still under investigation.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Starting a Business

5 Ways to Expand Your Pet Sitting and Dog Walking Business

The new book, Start Your Own Pet Business, details easy ways to add new revenue streams to your biz.

Social Media

You're Not Shadowbanned — Your Content Just Sucks. That's Why It's Time to Change Your Approach.

As an influencer manager, I often hear clients complain about their content or account being shadowbanned. But to be brutally honest, most of the time, it's not the algorithm that's the problem — it's the content itself.