Want to Supersize Your LinkedIn Page? Focus on the 3 C's

PR expert Rebekah Epstein gives us the skinny on how to attract more people to your company's LinkedIn page.

learn more about Rebekah Epstein

By Rebekah Epstein • Aug 14, 2013

Opinions expressed by Entrepreneur contributors are their own.

Q: What's the best way to get organic growth for a LinkedIn company page?

- Visify Books, Detroit

A: Don't let the social media "gurus" out there fool you: There is no exact formula that will magically get you 100,000 followers overnight. However, there are definitely practices that you can employ to help grow your social-media network. I have found that if you stick with the three C's -- community, content and consistency -- you can enhance your LinkedIn company page over time.

Related: 3 Ways to Use LinkedIn to Grow Your Startup

Community. Use your real life community to help build your social-media channels. Every time I start using a new platform, I ask my friends and family to connect with the page first. The people that care about you will be your biggest cheerleaders. By getting them to engage, you will start to build a foundation to attract new people.

Also, use your existing social-media communities to attract new people to your LinkedIn page. Have you shared your business page via Twitter and Facebook? All of these channels should be interconnected.

Content. Practically everyone is on LinkedIn for career purposes, so make your page a resource for your industry. Share engaging, original content with your followers that they can utilize in their everyday life. For example, publish workplace tips or career advice relevant to your audience.

Related: 10 Questions to Ask When Creating Your LinkedIn Company Page

Having a hard time coming up with content? Use issues in your own life as story ideas. If you are encountering a business problem, chances are others in your industry are too. You can also riff off of other blogs and existing articles for new material.

Make sure that every time you add new content, you share it on all your other social media channels too. By doing so, the likelihood people find your LinkedIn content increases.

Consistency. Post often enough to keep people coming back to your page. One trick is to create a timely series that forces you to publish content. For example, you can do "Winning Sales Wednesdays," where every Wednesday you share tips on how to land sales deals. I know this may seem corny, but it will ensure that you will keep up your posting duties, as your readers expect it.

Have a question for Entrepreneur's experts? Submit your questions in the comments section below or tweet us, using the hashtag #ENTexpert. Include your first and last name, your location (city and state) and the name of your business.

Rebekah Epstein

Founder and Publicist, Fifteen Media

Rebekah Epstein is the founder of fifteen media, an agency that works exclusively with PR firms to streamline media relations in a digital era. She specializes in representing technology, health care, business and lifestyle companies.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.

Marketing

If You're Not Using This Type of Content in Your Marketing, You're Missing Out

User-generated content is one of the most authentic ways to promote your brand to consumers. Here's how to find and benefit from UGC.

Growing a Business

6 Ways to Continually Grow Your Business Without Going Insane

This guide will help you create a successful, sustainable business that will provide long-term growth and profitability. Discover how you can take your business to the next level by reading on.

Leadership

20 Ways to Achieve Street Smart Wisdom for Leaders and Entrepreneurs

Leaders need to be street-smart to stay ahead of the curve, make educated decisions and continue to be successful.