Why Facebook Might Love Your Mother More Than You Do Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother's Day campaign ready.

By Wendy Frink

Opinions expressed by Entrepreneur contributors are their own.

Do you ever feel like Facebook is dominated by baby photos, potty-training updates and moms creeping on their children's pages?

Well, you're not crazy.

Twenty-seven million U.S. mothers are on Facebook, with 79 percent of them visiting just about every day, reports Facebook. Moms are also the most engaged and connected people on Facebook, posting 1.4 times more comments and 1.3 times more updates than other U.S. women over 18.

Related: With 'Nearby Friends' Feature, Facebook Stalking Is About to Take On New Meaning

On Mother's Day, moms might not be as active on Facebook, but younger age groups turn to Facebook to talk about the day. Users posted 1.25 times more photos last Mother's Day than on other Sundays that month.

If you haven't already crafted a plan, make sure you business is ready to chime in on Mother's Day. And start early -- chatter about the holiday usually begins three days ahead of time.

Related: Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

Wendy Frink

Social Media Editor at Entrepreneur.com

Wendy Frink is the social media editor for Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Money & Finance

How Much Money Do You Need to Retire Comfortably in Your State? Here's the Breakdown.

Regardless of where you spend your golden years, it pays to be realistic about the cost of living.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Money & Finance

Turn Simple Ideas Into Never-Ending Paychecks With This Low-Effort Passive Income Strategy

A micro-hustle lets you build once, sell forever and earn money while you sleep.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

'We're Embracing the Creator Community in a Way No One Else Has': Inside GLORY's Viral Kickboxing Playbook

GLORY is betting on creators to grow kickboxing in the U.S., launching an exclusive-to-attend, free-to-stream fight series tailored for digital-first audiences.

Business Solutions

Why Entrepreneurs Are Ditching Individual AI Tools for This All-in-One Lifetime Deal

Get lifetime access to GPT-4o, Midjourney, Gemini, and more—with no recurring fees.