Why You Shouldn't Give Up on Social Commerce (Infographic) Few consumers directly purchase through social channels -- because they haven't quite figured it out yet.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images

It's highly unlikely for a brand to not to be on Facebook, Twitter or Instagram today. And if they're not, they're missing out on some major opportunities. In fact -- more than half of all Facebook users follow businesses online to keep up with their products, and that's also the case on Instagram and Pinterest.

Between 2014 and 2015, there was a 198 percent increase in social media referral traffic to ecommerce sites. However, few consumers directly purchase through social channels -- because they haven't quite figured it out yet. In fact, social commerce actually has a promising future -- one in five people say they are open to the idea but simply haven't had a chance to test it out yet.

So before you completely abandon the idea of social commerce, check out SUMO Heavy's infographic.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Risky Bets or Safe Plays? Here's How to Find the Perfect Portfolio Balance

A successful investment strategy blends diversification, self-awareness and regular rebalancing to manage risk and seize growth opportunities.

Business News

UnitedHealth Group's Former CEO Is Returning to the Role — and Receiving a $60 Million Award

Stephen Hemsley is back in charge after leading UnitedHealth Group from 2006 to 2017.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business News

Starbucks Employees Aren't Happy With the New Dress Code

Some Starbucks employees are walking out over the changes.