Why You Shouldn't Give Up on Social Commerce (Infographic) Few consumers directly purchase through social channels -- because they haven't quite figured it out yet.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images

It's highly unlikely for a brand to not to be on Facebook, Twitter or Instagram today. And if they're not, they're missing out on some major opportunities. In fact -- more than half of all Facebook users follow businesses online to keep up with their products, and that's also the case on Instagram and Pinterest.

Between 2014 and 2015, there was a 198 percent increase in social media referral traffic to ecommerce sites. However, few consumers directly purchase through social channels -- because they haven't quite figured it out yet. In fact, social commerce actually has a promising future -- one in five people say they are open to the idea but simply haven't had a chance to test it out yet.

So before you completely abandon the idea of social commerce, check out SUMO Heavy's infographic.

Wavy Line
Rose Leadem is a freelance writer for Entrepreneur.com. 

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Science & Technology

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.

Angelina Tsuboi, a full-stack mobile and web developer who also happens to be a pilot, has always been solution-oriented.

Leadership

The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

Diddy Is Suing His Ciroc, DeLeon Spirits Business Partner

In the lawsuit, Diddy alleges spirits giant Diageo North America did not market his brands as promised due to being "Black brands."