Yo App Goes From Seriously Dumb to Surprisingly Useful Yo just reinvented itself as a killer content clearinghouse.
Opinions expressed by Entrepreneur contributors are their own.
Yo's all grown up, yo. The absurd smash-hit app that once only allowed users to send friends the word "yo" just went from useless to useful, and it's not a joke.
Now the free social-networking app -- originally launched by San Francisco engineer Or Arbel as a joke last April Fool's Day -- finally does a lot more than send monosyllabic salutations. It's been redesigned to be a content notification clearinghouse, tipping users off to new videos, images and articles from an impressive mix of 150 partner websites.
Related: New Messaging App 'Tap' Aims to Be Even Simpler Than 'Yo'
To hook up to Yo's steady fresh content drip, users log into the app as they normally would, then subscribe to notifications or "Yos" from the content channels they like from the app's new Yo Store lineup.
Yo content channels are lumped into 10 basic categories including "productivity," "business," "news" and the all-important "fun." Yo-ers can plug into LOL-worthy bits from the lighter side of the Internet -- Lil Bub, the web's most famous feline, Funny Or Die and Cheezburger -- to news bursts from mainstream media outlets like BuzzFeed, USA Today and Daily Mail.
Related: Viral App 'Yo' Hires Its Hacker
Feening for Beyonce's latest selfie-riffic Instagram posts? There's a Yo for that, too. Need to know Bitcoin's current price? Coinbase has yo covered. So how about it, would you give Yo a second chance now that it's not total brain drivel?
Introducing the new Yo Store! The easiest way to discover the 150+ services on Yo! https://t.co/VEjyuIue5W pic.twitter.com/o64qScmCy3
— Yo (@YoApp) February 24, 2015Related: The 'Yo' Explosion Comes Full Circle: Viral App Gets Hacked
