How Signal Stands Out in the Crowded Text-Message Marketing Space Learn how two friends built their SMS-marketing startup into a web success story -- without a dime from outside investors.
By Jonathan Blum •
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It's hard to stay focused in the digital world, but Signal founders Jeff Judge and Chris Watland have turned their SMS-marketing startup into a web success story by emphasizing the fundamentals. The duo got in on the ground floor of the exploding text-marketing industry, building an easy-to-use platform for firms managing SMS campaigns. Today Signal has evolved into a cross-channel marketing platform for managing text campaigns, e-mail marketing, social media and even coupons and sweepstakes from a single cloud-based account.
And they did it without a dime from outside investors.
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