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It's In the Way That They Use It

Website design and usability are critical to converting eyeballs to sales.

This story appears in the April 2010 issue of Entrepreneur. Subscribe »

The Internet offers a wealth of new opportunity for small businesses, but web surfers are a sensitive bunch. One wrong move and your new customers could be forever lost in the ether. Keep them happy by following these usability guidelines.

Get organized. Most appreciate a familiar website layout and can become confused when presented with nontraditional formats. Give them what they want. Visitors typically start scanning a web page at the top left corner and move diagonally down to the bottom right, so it makes sense to place your logo and navigation at the top of the page. The main content and teasers to deeper information should be in the center of the page.

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