This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Maternal Instinct Mompreneurs have the skills it takes to raise kids--and new businesses.

By Alyssa Dver

Opinions expressed by Entrepreneur contributors are their own.

Are you a mom who dreams about starting your own business? There is a way to fulfill your entrepreneurial ambitions without sacrificing quality involvement with your family. Real-life mompreneurs say the secret to success is simple: Tap into the skills you've already developed as a mom. Here are some examples.

Mom Skill #1: Coming Up With Creative Solutions. After you've come up with your own ways of handling everything from diapering to feeding time, put some of those ideas to use in business. Jen Groover, 33, is a mother of 2-year-old twins and CEO of Jen Groover Productions, a $1 million conglomerate brand of products, many of which aim to make a mom's life easier. In a year and a half, she's launched two TV shows, a book, websites, a blog and several product lines. The first version of her patented Butler Bags--a line of highly organized handbags, gym bags and diaper bags--quickly sold out before the first shipment even left China.

Before starting her Swarthmore, Pennsylvania-based company, Groover had a successful career in childhood education and as a fitness expert. But "after having my twins, I wanted to stay home with them and experience everything motherhood was about," she says. Groover admits being a mompreneur isn't always easy, which is why she started a business to help other moms like her. "It's like being a full-time quarterback," she says. "You never really get a break trying to productively lead your business and your family."

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In