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Operate Your Business Like You'll Run It Forever The owner of snack company Just the Cheese shares lessons he learned before and since getting into the family business.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

David Scharfman is the co-founder of Just the Cheese, a snack company. He talks with #ThePlaybook host David Meltzer about getting into the family business, lessons he learned from his poker career and the challenges of being a small business owner.

Scharfman talks about his professional background before re-launching his family's snack business, including playing poker and working in China. He discusses early decisions he made when Just the Cheese was growing and the importance of learning from mistakes.

Scharfman offers new business owners advice to celebrate the highs without letting them lift you off the ground and to understand the lows without letting them hold you down. He advises staying an even keel, keeping to the middle through ups and downs. He also repeats advice his father gave him, which is to run your business like you're going to run it forever, making decisions that consider the long-view.

Related: Blending Curiosity and Currency

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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