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Smart Jewelry Startup Ringly Cinches $5.1 Million in New Funding

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Smart jewelry startup Ringly has received a ringing endorsement from noted firm , which led its Series A funding round to the tune of $5.1 million.

Ringly via Instagram
Ringly | Smart Jewelry

Other investors in the nearly 3-year-old, -based startup include First Round Capital, The Social+Capital Partnership and Mesa+ -- each of whom also participated in Ringly's $1 million seed round in April 2013.

Ringly is the creator of an 18-karat gold smart ring outfitted with almond-sized, semi-precious stones. After connecting via Bluetooth to users' mobile devices, Ringly then illuminates and vibrates in a variety of patterns in order to signify notifications from , , , , eBay, Tinder and more -- as well as to alert wearers of calls, texts, emails and calendar alerts.

Ringly - smart jewelry

Ringly - Smart Jewelry
Image credit: Ringly via Instagram

Related: Meet Ringly, Where Wearble Tech Meets High-Fashion Bling

Prices range from $195 to $260, depending upon the choice of stone. Available for pre-order now, the products will ship in the spring.

In a blog post announcing the funding round, CEO Christina Mercando attributed the product's resonance to its emphasis on fashion over . "This year," she said, "we'll be expanding our collection, adding new features and introducing partnerships with fashion brands and designers to create a wider variety of new designs -- all with the technology embedded and invisible."

Including Mercando, a former eBay exec, Ringly currently counts 12 employees.

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