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Start Your Own Magazine Got a great idea for a magazine? Find out how you, too, can break into this challenging business.

By Steve Cooper

Opinions expressed by Entrepreneur contributors are their own.

Online exclusive: Learn the secrets of what it really takes to start and run a magazine in interviews with Entrepreneur's staff, including editorial director Rieva Lesonsky.

Benjamin Franklin helped write the Declaration of Independence and the Constitution. Yet Franklin's own publication, General Magazine, folded after just six issues. Magazines are tough business.

In fact, 9 out of 10 new magazines fail, according to Cheryl Woodward, publishing business consultant and author of Starting and Running a Successful Newsletter or Magazine.

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