Who you associate yourself and your brand with makes a huge impact on business.
While independent franchisee associations can be viewed as confrontational, when all involved parties get talking, the groups can be a collaborative source of support and education.
Participation helps establish reputations and uncover opportunities for partnership
More than 1,000 Uber drivers signed membership cards with the association, known as the Amalgamated Local of Livery Employees in Solidarity.
These tips will help you make your membership count.
To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it.