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3 Steps to Getting the Most Out of a Business Association These tips will help you make your membership count.

By Christopher Hann

This story appears in the November 2015 issue of Entrepreneur. Subscribe »

Death to the Stock Photo

Mike Gatti, senior vice president for member relations at the National Retail Federation in Washington, D.C., offers this three-step approach.

How can I optimize my affiliation with a business association?

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